Seventeen-year-old aspiring makeup artist James Charles has single-handedly inspired millions in just a few minutes. Within a year he has gained more than a million followers to his Instagram account showcasing his incredible makeup skills.
Now, James Charles is the new face of one of the most classic and everchanging brands known to the makeup world, COVERGIRL. That’s right. COVERGIRL now has a COVERBOY.
It’s only right and maybe a coincidence, that on National Coming Out Day, COVERGIRL releases this amazing partnership with James. “All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. James Charles is no exception,” says the brand.
COVERGIRL is not only changing the face of makeup but sending out an important message to the world. “One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.”
James Charles will be the face of COVERGIRL’s new universal mascara designed to work on all lash types, COVERGIRL So Lashy! by blastPRO Mascara. He will be sharing beauty tips, tricks, and how-to tutorials. Follow him on Instagram to get the inside scoop: @JCharlesBeauty.
All I can say is, YAS QUEEN.