BeChicMag.com

… AT THE SCHLOCK JOINT

After they saw a need to promote urban sophistication throughout all of New York and not just in trendy areas like Williamsburg and the Lower East Side, long time friends Iran Ortiz and Marlyn Jimenez founded The Schlock Joint. With this new concept the two amigas hope to help up-and-coming designers gain recognition through shop and drink parties like the one held on Sunday at Maná Lounge in Brooklyn.

And don’t be fooled by the ’schlock’ in Schlock Joint as it aims only towards sophistication. “Urban sophistication to us means someone from the city who has an open mind and isn’t scared to try something new,” says Dominican-born and Bronx-bred Ortiz. “In a perfect world everyone would be open-minded and willing to learn about different things. [The Schlock Joint] will give we talented designers the opportunity to showcase and sell their work in a boisterous ambiance.”

At their first ever event, Ortiz and Jimenez hosted a five-hour holiday shopping party where seven local designers showcased their bags, accessories and clothing lines. Shoppers roamed the lounge zipping on two-for-one martini’s while bopping their heads to the sounds of a nameless female disc jockey. Some of the items included jewelry by Cubannie Links whose pieces have been worn by singers Rihanna and Alicia Keys, Krayola Kicks who design custom made sneakers, Princess of the Possee who design distinct T-shirts for the ladies and more.

“We are targeting the person who is up on the underground fashion scene and wants to be able to shop for it all at one place,” says Ortiz.

Visit their Web site to find out when The Schlock Joint will hold its next shop-and-drink party. *ms

LINGERIE SAMPLE SALE

The time of year has come when older, male professionals are asking their younger, hip co-workers where they can purchase a nice pair of lingerie or “pajamas” as my colleague phrased it for a low cost. If you’re asked for some shopping tips, let your pals know that Eberjey- the lingerie and swimwear company- will host a public sample sale next week!

Or if you need a new swimsuit or a pair of pants to lounge around the house that aren’t sweats, Eberjey cut its prices down and is offering camis, briefs, babydolls, pajamas and bathing suits all for 50-75% off! Stars such as Cameron Diaz, Sarah Jessica Parker and Kirsten Dunst are already devoted customers and now you can be one too!

· Lace Camisole and Boythong Set, was $102, now $35

· Printed and Solid Swimsuits, were $108, now $30

· Printed and Solid low-rise Thongs were $18, now three for $25

Eberjey Sample Sale.183 Madison Avenue at 34th Street. Suite 610. Tues. December 11. 9 a.m. to 7 p.m., Wed. December 12. 9 a.m. to 5 p.m. Free

*Mercedes Sanchez

The ever so popular, inexpensive yet fashionable H&M added another location to its international repertoire: China. Last week, H&M flung open the doors of its new four-story shop in Shanghai’s bustling Lu Wan shopping heartland. Over 700 anxious shoppers awaited the limited “H&M Loves Kylie” line.

The techno artist known for her 2001 “Can’t Get You Out of My Head” hit, unleashed the line at Shanghai’s glass Science Museum where her beachwear collection made its debut. Celebrity appearances included Asian stars like actor Zhao Wei, top model Du Juan and TV star Lee Xiao Ran. Read the rest of this entry »

VIBRATORS MAKE A HIT AT SHECKY’S GIRLS NIGHT OUT

With open bars, an exclusive goodie bag and lots of options to choose from, women were in heaven tonight at the Puck Building. Among countless vendors and women from all age groups and backgrounds under one roof getting the best in accessories and clothes, there was one very unique booth that topped the evening’s theme and really made it a ‘girls night out’ for everyone. Read the rest of this entry »

MAKE A ‘GIRLS NIGHT OUT’ A WEEK-LONG EVENT WITH SHECKY’S

It’s that time of year again where Manhattanites -and several outer borough folks- hit SoHo for Shecky’s Girls Night Out shopping extravaganza at the Puck Building.

Starting today until Friday March 16, 10,000 women are expected to check out over 100 designers and vendors from Brooklyn to Brazil. Some of my must-see’s include jewelry from Pretty Little Things by designer Lirany Vasquez, Linda de Taxco jewels and unique charms by Ruth Mikos; accessories from Hip Chic Coutoure; handbags from Madison Kelly NYC and much, much more! Read the rest of this entry »