Mercedes Sanchez is a style and beauty expert, spokesperson, and the founder of BeChicMag.com — an independent lifestyle blog covering fashion, beauty, and travel. Our readers are women between the ages of 18-49 who want information on the latest trends, celebrity looks for less, product reviews, giveaways, and all things chic!
She shares her fashion and beauty expertise on local and national shows such as BET’s 106 & Park, ‘Despierta America,’ ‘Un Nuevo Dia,’ and on networks such as NPR, NBC, CBS, Telemundo, and Univision.
Mercedes has been described as a digital influencer by major brands and networks.
In March 2013, Latina Magazine named her as one of the Top 10 Best Beauty Bloggers, and she was voted Best Latina Fashion Blogger by Latism (Latinos in Social Media) in 2012.
She’s also a spokesperson and has worked with brands such as T.J. Maxx, Marshalls, Target, COVERGIRL, L’Oreal, Olay, Avon, Neutrogena, Old Navy, Kmart, Pantene, Dove, and Simple Skincare.
She is a freelance writer and has contributed to the Daily News, El Diario / La Prensa, and Vista Magazine – a national magazine for bilingual Latinas.
Mercedes is a go-to source and has been featured in The Fashion Spot, Total Beauty, People en Español, About.com – part of The New York Times Company, Cosmo for Latinas, The Huffington Post, two-page spread in The Santo Domingo Times, and Fox News Latino, among other outlets.
She’s covered New York Fashion Week for nine consecutive years and has traveled overseas to cover fashion in Brasilia, Minas Gerais, and Fortaleza in Brazil. Before launching her blog, Mercedes worked for the New York Post’s Tempo, a weekly and monthly section dedicated to Latina fashion, celebrity news, and shopping. Shortly after, she joined WNBC-TV as a segment producer.
Mercedes Sanchez is a native New Yorker and is of Dominican descent. She has a background in print, broadcast journalism and public relations.