Rent the Runway Opens Its First Store
Fashion News By Mercedes Sanchez
For some of my holiday fashion segments, I've styled models with gorgeous dresses and gowns from Rent the Runway because I always want to give you chicas the best options.
While you can continue 'borrowing' items from their Web site, Rent the Runway has now opened its first showroom on the second floor of New York City’s Henri Bendel Fifth Avenue flagship store, allowing shoppers to try on dresses before placing their order.
Upon arriving at Rent the Runway at Henri Bendel, customers will be greeted by a Go-To Girl, who will provide a one-on-one styling consultation as they try on dresses and work to complete their head-to-toe look for all upcoming occasions. Each fitting room will be equipped with a scanner and iPad for their stylist to scan each dress tried on which will upload to their “Virtual Closet.” Customers can add notes to each dress they try on, and later view their closet at any time on RentTheRunway.com for future reference when booking rentals.
Rent the Runway at Henri Bendel is located at 712 Fifth Avenue on Floor 2M in New York City. The showroom will be open from 10:00am to 8:00pm Monday through Saturday and from 12:00pm to 7:00pm on Sundays.