BeautyU: A New Makeup App We're Sure You're Going to Like

CoverGirl has been making beauty affordable and accessible for decades, and now they’re making it even easier to choose your favorite products. BeautyU, CoverGirl’s new high-tech makeup app, helps with finding your perfect makeup in a snap. beauty u covergirl

BeautyU gives each user her own custom makeup experience thanks to their superior face scan technology. It identifies and reads individual facial features at a high-speed rate to accurately define and match skin tone and characteristics.

The app’s magic mirror technology creates an augmented reality for you to virtually try on different products and looks. The face-tracking capability closely follows your movements to give you the most realistic results in real time. And the app was designed with students from Girls Who Code, which makes us love it even more!

But for us girls who don't code, let me break it down for you. Here’s how it works…

First the app scans your face to begin developing your custom beauty looks. Then it asks you a series of beauty questions to tailor your beauty needs even more.

Once you’re done with your beauty questions, BeautyU picks the best looks for you depending on your answers. But that’s not all. You can choose from their recommended look choices or create your very own from scratch.

You can choose your foundation, blush, bronzer, eyeliner, eye shadow, mascara, or lipsticks from an assortment of their amazing products. And if you really love the way something looks on you, you have the option to purchase it right from the app. It really is makeup made simple.

covergirl beauty app

If you’re tired of crowded department stores and overpriced makeup, BeautyU is the app for you.  Download the BeautyU app here and start creating your very own custom beauty looks in a matter of minutes.

And don’t keep those beautiful faces all to yourselves, share your looks with us in the comments below.

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