ESSENCE MAGAZINE: ARE YOU DARK AND LOVELY?
It seems like everywhere we turn, companies are in the search for REAL women to represent their brands. Within the past few months, we've met Pantene's first reality hair star, Dove's three correspondents and spoke with Seventeen Magazine about their Style Council- all consisting of real women's perspectives on beauty and fashion. Now SoftSheen-Carson, along with Essence Magazine, are searching for a real dark and lovely woman to be featured in an upcoming ad. The national "Are You Dark and Lovely? Show It Off" contest will run through July 6, 2010, and the winner will be announced in the October issue of Essence Magazine. The winner and a friend will be flown to New York for a photo shoot, have hair and makeover by celebrity hairstylist Johnny Wright (who works on Michelle Obama), plus a $5000 shopping spree!
There will be a live casting call this Thursday, June 24th at the Eventi Hotel. We'll be there for the panel discussion. So if you see us, make sure to say hi!
For more details on the contest and casting call, click here.