By Samantha S.

"The biggest mistake women make is purchase makeup they find trendy and popular instead of looking for the products that are right for them."

Khuraira (pronounced Herrera) is an innovative makeup artist who not only provides women with amazing beauty products, but also with the tips and tools to keep their skin beautiful and healthy. Her life is truly an inspirational one. She was raised by her aunt in the small town of Jos, Africa in a shack with no running water or electricity. And yet, through these conditions, Khuraira managed to find an outlet through nature and colors. "I love colors," says Khuraira. She would use leaves, blueberries or sunflowers to create beautiful henna colors. But her true love for makeup aspired during her first job at Lancome. Her passion for beauty led to the start of her own business, products and boutique in Tenafly, New Jersey.

There has been a lot of buzz over her Dark Circle Complex Primer. Women are especially enthralled with its bright orange appearance, an uncommon color in facial products. Khuraira told me about the first time she discovered the orange shade as a primer:

She first experimented with different bronzers for skin with oily undertones. In San Francisco, she tried using orange lipstick on one of her clients of  darker complexion and found that it worked miracles! Hence, the birth of her Dark Circle Complex Primer. Women have fallen in love with this product.

When starting her beauty line, Khuraira says she wanted to create makeup that made women feel flawless and nourish their skin at the same time. These products are enriched with antioxidants, peptides and aloe vera. Looking beautiful and being healthy, now that’s truly the best of both worlds.

For those looking for expert tips on how to apply makeup such as the orange primer, Khuraira holds special events in her boutique like makeup parties, airbrush sessions and “makeup wardrobing” sessions with her clients. Her airbrush makeup sessions have become a hit.  She invites women to bring their own beauty products so they may learn how to properly apply them.

"The biggest mistake women do is purchase 'trendy' makeup, instead of the products that are right for them," says Khuraira. "Just because the makeup looks great on the model in the commercial, doesn't mean it will look the same on you. Your makeup should match your lifestyle."  A respected business woman shouldn’t be wearing bright blue and purple eye shadow to the office, says Khuraria.

Another big mistake she noticed among her clients is that they might have the right makeup, but not the right tools. Finding the right brushes is a struggle many women go through. Truth is, Khuraira just wants to see her clients looking good and feeling good on the inside too. -SS

For more on Khuraira, visit her Web site at Khuraira.com