The Ultimate Emoji Keyboard for Beauty Lovers
L'Oréal USA Launches Beaumoji
L’Oréal USA has just announced the launch of “Beaumoji”— a beauty based messaging keyboard with over 100 trendy emojis to choose from. Your text message convos will never be the same!
Your Beaumoji keyboard is organized into five major categories, perfect for the on-the-go-girl who wants to add some snaps to her conversations. Choose from “It Girl,” “beYoutiful,” “Iconic,” “Love,” and “Pampered Life.” I’d have to say It Girl is my fav so far. I’m going to be using that Flawless and Yaaasss emoji in 99% of my texts!
The It Girl category also features the coolest beauty trends like the ombré lip, pastel hair, and of course eyebrows on fleek. Yas girl!
And don’t worry makeup-obsessed ladies— L’Oréal has got you covered. Hello Urban Decay’s beloved Naked palette and NYX lipsticks. These beaumojis are perfect for your next Instagram post flaunting your freshly done face.
“We know the online conversation around beauty is huge and continuing to spike along with the shorthand language of emojis. We saw an opportunity to provide expressions and tools for our beauty community that reflects the daily conversations we see happening,” said Rachel Weiss, Vice President of Innovation and Entrepreneurship at L'Oréal USA. “With Beaumoji, our goal is to provide emojis that beauty enthusiasts crave and speak to their unique passions, lifestyles and personalities.”
To celebrate the launch, L’Oréal is also unveiling an emoji design contest, inviting consumers to create and submit their own Beaumojis using the hashtag #BeaumojiContest which will be judged by a panel of top beauty influencers. Three winners will receive a trip to New York City for a one-night stay and VIP ticket to Beautycon Festival New York, which will take place October 1st. The winning Beaumojis will be revealed live on stage in front of thousands of beauty industry enthusiasts.
So ladies get out your sketchpads and follow @beaumoji_ on Instagram for more information on the Beaumoji Design Contest.
And don’t forget to download the Beaumoji keyboard ASAP which upgrades with new emojis every season to reflect our ever-evolving beauty trends. The keyboard is available for free on both iOS and Android — download here!