Beauty News: Sephora app now allows you to try on thousands of lip colors

How cool is this? Sephora just launched "Virtual Artist" for its Sephora to Go app. The new addition allows users to instantly try on thousands of lip colors. sephora launches app

Users can swipe through over 3,000 lip colors by brand, format or shade family, and instantly see how each one looks on their own lips, no matter if they are on the go, at home or in a Sephora location.

Using a state-of-the-art 3D Live view that moves with them like a mirror, you can virtually try on lip colors through an interactive digital overlay on your own lips. Sephora’s extensive color library is inclusive of all lipsticks and lip glosses.


sephora virtual artist

Sephora Virtual Artist 

sephora virtual artist

A similar app I've used and loved is Makeup Genius by L'Oreal. Have you used it? The first time I tried it I went on a mini-makeup marathon trying out their eyeshadow, lipstick, eyeliner, and lipgloss – all at once.

lipstick swatch

For the ultimate in personalization, you can filter lip shades that best compliment your skintone using your PANTONE SkinTone shade, through the exclusive SEPHORA + PANTONE COLOR IQ foundation, concealer and lip color matching technology, a complimentary service offered at all Sephora locations.

Sephora Virtual Artist is available for download on the Sephora to Go App on iTunes. A 2D multi-platform version for mobile, tablet and desktop web is also available at

NEXT: Another beauty app: Makeup Genius by L'Oreal 

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