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There are some name brands that we can't help but to think of our moms- and that isn't always a bad thing. Ann Taylor is one of them, but the upcoming collection targets a younger and much trendier shopper. Today stars such as Anna Kendrick, Julia Jones, Taraji Henson, Sophia Bush and Eve were spotted at the SoHo House in West Hollywood for an exclusive preview of the Ann Taylor Fall 2010 Collection.

The collection is inspired by the idea of mixing timeless American style with European sophistication. Ann Taylor took those romantic sensibilities and mingled them with decidedly modern silhouettes and impeccable fabrics. The line also includes accessories inspired by heirloom estate jewelry.