By Mercedes Sanchez New York Fashion Week's Fall 2011 season officially kicks off on Thursday, February 10th, but The Heart Truth's Red Dress Collection hits Lincoln Center on Wednesday. As insiders know, it's one of the toughest shows to get access to, yet all fashion enthusiasts can enjoy the celebrity runway on a Live Web cast on CBS.

This year, more than 20 participants such as Alison Sweeny, Jennifer Love Hewitt, Suzanne Somers and Eve, are expected to model.

The Heart Truth created the Red Dress as the national symbol for women and heart disease awareness. The annual Red Dress Collection Fashion Show at Mercedes-Benz Fashion Week will showcase the power of the Red Dress and encourage all women to take action to protect their heart health.

Catch the show live via on Wednesday, February 9 at  7 p.m.