Sean John Launches Girls Collection
Sean John Girls
Inspired by Mr. Combs’ daughters, Jessie, D’Lila, and Chance, Sean John has just released its first ever girls clothing collection exclusively on Macys.com. The fun and vibrant collection is perfect for young fashionistas in the making. The line boasts bright A-line dresses, rocker moto jackets, adorable pastel tulle skirts, and even cuter graphic tees.
“My girls have been a continued inspiration in all that I do so it only made sense to create a collection with them in mind," said Mr.Combs about the new collection. “I am beyond thrilled to work with my girls on this new endeavor and I look forward to watching them grow with this project. They are young 'dreamers' and will serve as an inspiration to girls everywhere," he added.
Not only do Jessie, D'Lila, and Chance contribute to the creative process, these young entrepreneurs are also the models for the brand’s new campaign. Rocking their fur vests, skater skirts, and combat boots, these girls prove that you can truly be a fashionista at any age.
Jeff Tweedy, president of Sean John, commented, “As we have successfully positioned Sean John as a lifestyle brand for nearly 20 years, it only made sense to come full circle and provide fashionable options to young girls.” He added, "Jessie, D'Lila, and Chance are fashionistas in their own right; the girls will be integrated into the brand creative as they embark on this new venture as hip and stylish young entrepreneurs."