'Wholy' Crap- Whole Foods Hits the L.E.S.

wholesale2.jpg Well well... look what's hitting the Lower East Side in just a couple of weeks. Whole Foods, the upscale supermarket for organic eating enthusiasts in the newly gentrified neighborhood, has begun promoting its upcoming grand opening while teasing passers-by to "take a peek at what's coming." With the Avalon Bay Communities, Inc. monopoly which has conquered the downtown vicinity- Avalon Chrystie on Houston and Avalon Bowery on First Street- along comes the popular, over-priced food chain to satisfy the habits of health junkies starting on March 29. In a press release, the folks at Whole Foods Market state: "Get ready Lower East Side... Whole Foods Market is Coming! Inspired by our new neighborhood, an area known for its historical and present-day connection to food, we're creating a dual level food mecca devoted to the foods and goods of New York City and beyond." Your new neighborhood, huh? Well, I guess it is.

adrielwholesale.jpg As the L.E.S. continues to change there's only one thing left to do: Look at the bright side as the saying goes. The market needs over 650 employees to run the 80,000 square foot store and job opportunities can always be beneficial to native Lower East Siders and new comers alike. (Click here to search for openings). Whole Foods also says they're devoted to the artisans from the city and are willing to partner with local vendors.

"The new location will feature the company’s first-ever Fromagerie, featuring exclusive aged cheeses from Herve Mons; multiple sit-down dining venues and a large café accommodating more than 299 people; and a culinary center where New Yorkers can learn cooking skills from Whole Foods Market chefs and other top-rated chefs from around the city," says the press release. "Additionally, the new Whole Foods Market will be among the most 'green' supermarkets in New York City with a more eco-friendly refrigerating system, recycled materials used for green construction and a source-separation of organic waste for composting."

Though Lower East Side and NoLita residents will soon have an additional option from which to shop, I prefer to stick to the historical Essex Street Market aka La Marqueta on 120 Essex Street. But I admit, I, too will probably take a tour of the new Whole Foods on the Bowery and see what it has to offer. *ms

Whole Foods Market Bowery and Houston Streets WholeFoodsMarket.com