FORMER PROJECT RUNWAY CONTESTANT RUNS SAMPLE SALE The wonderful- or not so wonderful- day of Valentine's is approaching and everywhere you turn there's either an advertisement or commercial trying to sell you some lame bracelet or chocolate. But not Emmett McCarthy of Project Runway's season two who is hooking up NoLiTa and SoHo locals with a bargain they can't resist with his "Love for Sale".

For six consecutive days, McCarthy offers the best cashmere and cotton garments in a sample sale from his EMC2 Boutique in New York. Don't miss this 50-75% off sale, plus shop from his winter collection and get a preview of his Spring 2007 merchandise. *ms


"And they say you can’t buy love!"

What: Project Runway’s Emmett McCarthy “Love for Sale” at his EMC2 Boutique Why: Dresses, silk blouses, cashmere coats and wool coats up to 75 percent off. When: Feb. 14-19. Monday-Thursday 10 a.m.-8 p.m.; Sunday, noon-7 p.m. Where: 240 Elizabeth St., b/t Houston & Prince Sts., (212-431-4134).