We joined Diet Pepsi for the unveiling of its new sleek Skinny Can during Fashion Week at The Diet Pepsi Style Studio in SoHo. The launch involves a series of celebrations via fashion events including this art installation by Barney's own Simon Doonan. "I'm thrilled to be working with Diet Pepsi in creating a truly one of a  kind window installation. It's one of my boldest creations yet that fashion insiders, tastemakers and the public at large can all enjoy," said Doonan. "Along with the element of surprise, one of the best things about fashion week is the chic-sexy confidence exuded by attendees and models alike, and I've incorporated both into the display."

It was a star-studded event with appearances by Gossip Girl's Blake Lively Lala Vasquez, Gabrielle Union, Brooke Shields and The Hill's Lo Bosworth and Stephanie Pratt.

Stop by 362 West Broadway to see the window for yourself throughout February.

Diet Pepsi's Skinny Can hits stores nationwide in March.